The troy public library celebrated its 100th anniversary in 1997. Vote to close troy library on august 2nd book burning party. A library in iowa is looking at legal options as a video surfaced of a christian conservative burning lgbtq library book this past friday. Book burning hoax results in huge support for michigan public library. When the city of troy, michigan, made some major cuts to its public spending, the troy public library was doomed to close. It invited everyone to its facebook page called, book burning party. Click on display your personal schedule to see the events for which you are registered. This was a definite way of making people talk and use rhetoric to persuade the other side to try and save the library.
Awardwinning bookburning hoax saves troy, mi libraries. A group calling for a book burning party if the aug. Leo burnett worldwide takes home 23 awards on the first. If you have a library card but do not yet have a password, click here to create a password. While youre here, check in at the library book burning location. Which brings us back to today, as leo burnett is awarded four prestigious cannes lions for the book burning party campaign. Download ebooks, music, and magazines with overdrive. This week, the cannes lions international advertising festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small library in michigan faced with a budget shortfall last year, the troy public library, located in a suburb north of detroit. Have your tablet and smartphone loaded with ebooks or audiobooks and be ready for vacations or long weekends or times at home. Home of the troymiami county public librarys facebook. Check out whats new and going on at the tritownship public library. Due to a lack of funds troy public library in michigan looked set to close.
Leo burnett worldwide takes home 23 awards on the first day of cannes. The leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in troy, mi. Yard signs popped up around the city that said, vote to close troy library aug. Friends of the troy public library page 2 promoting. A christian conservative burned four lgbtq library books. The marketing team began planting signs around the city that said vote to close the library aug 2nd. New carpeting, new paint, and allnew shelving are on the way additionally, our gift shop located across from the. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase. Currently, the library has one other location, the lansingburgh branch, which had been temporarily closed in 2009 due to budget concerns. This time the proposal on the table called for a 0. The friends of the troy public librarys used book shop located on the lower level of the troy public library is getting a face lift. Vote to close troy library on august 2nd book burning party on august 5th.
The troy public library is the main public library building in the city of troy, new york, and is located across the street from russell sage college in downtown troy. Subscribe to receive instant access to the effie worldwide library of finalist and awardwinning case studies. No one wants to be a part of a town that burns books, and the outraged citizens of troy pushed back against the idiotic book burners and ultimately supported the tax increase, thus ensuring the librarys survival. For you to borrow, some libraries have to go begging. Celebrate poetry month with these overdrive titles. See 31 photos and 9 tips from 531 visitors to troy public library. Due to the nature of the colloquialisms, culture, attitude, region, andor political climate of the various time periods represented, some content me be viewed by some as inappropriate if viewed outside of their historical context. Anywhere subject title author series fiction nonfiction. The ballot initiative was even endorsed by the troy chamber of commerce, which felt saving the library was good for business. You have complete freedom when it comes to the subject, but you do have to follow strict grammar and punctuation rules. Book burning party for troy public library 2012 adlib. The agency posed as a clandestine political group, safeguarding american families safe, and started sending the message that it wanted the library vote to fail so the library would close and it could have a book burning party. A continuation of encyclopedia of major marketing campaigns 1999 and 2007, this new volume expands its international coverage through its 100 essays covering some of the top global and emerging.
Download books to your device and dont worry about an. Book burning party, a recap of the political campaign run by library supporters in troy, mich. Of course, a book burning party is an extreme and, some might say, perverse stretching of that story, but given the risk of losing their library forever, supporters felt that extreme measures were required. For instructions on how to download, see instructions below. Borrow ebooks, audiobooks, and more from your local public library anywhere, anytime. Download books to your device and dont worry about an internet. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. Although i dont live in troy i can tell you this library was and still is in trouble.
The friends of the library have a book sale on the first friday and the third saturday of every month from 9 a. All this book burning party wanted to do was have people discuss the issue of the library and not to just focus solely on the tax. Yard signs, a facebook group, and a twitter campaign popped up with the message. It took a different tack, putting up signs around town saying, vote to close troy library aug 2. The public was enraged at the sight of these signs and, through a combination of videos and merchandise, the campaign exploded, causing an uproar among social networks and community events.
Lots of quiet study areas at the back of the main room. Book burning party revealed as hoax troy, mi patch. Book burning hoax results in huge support for michigan. Although troy was very sneaky with their tactics a great library was saved for the time. Afternoon tea jazz music relaxing green tea jazz music for work,study,calm relax music 2,275 watching live now. Leo burnett worldwide named second most effective agency. Thats a steep number, but its one that might not seem so bad to a librarian in texas. These newspapers have been made available to the community for the purpose of research, study and to satisfy curiosity. This guerrilla marketing example combined offline and online guerrilla marketing campaigns. They wanted to focus to be on saving the library not on the taxes. Click to learn how to download the app and access it today overdrivedownload ebooks and audiobooks for your computer, tablet. Book burning party for troy public library 2012 in the summer of 2011, the electorate in troy, michigan a suburb of detroit had a ballot measure in front of them.
The events that require registration are underlined. Michigan library saved by book burning party campaign. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party. Troy public library the book burning party on vimeo. Gold world medal winner at the 2012 nyfa in the marketing effectiveness category social benefit. Its worth noting that troy library officials werent involved in the campaign and.
Fake campaigns shock users into actionbut at what cost. Leo burnett worldwide named second most effective agency network at the 2012 north american effie awards. Troy public library book burning party newyorkfestivals. How book burning saved a library the goodman center. And i work at a neighboring library in the area about 15 minutes away from the troy public library. Book burning group says it supports library millage. One app, thousands of ebooks, audiobooks, and videos from your local library. Journey to everywhere with the albany public library k5 grades duration. This is one of the most important elements that you will have to take care of. We invited everyone to our facebook page, adding twitter. Traveling for us means discovering new libraries and discovering libraries is a series of interviews, research, and stories about the libraries we visit and the people we meet within these precious institutions who all, amazingly, love libraries too.
For more information about the troy historical society, visit our troy historical. The bookburning campaign that saved a public library. With your troy public library card, you have access to thousands of downloadable titles, including ebooks, audiobooks, magazines, newspapers, music, movies, tv, and more hooplainstant access to streaming movies, tv shows, ebooks, comics and more. A strong antitax group waged a dominating campaign against it.
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